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Filtering by: Author Development Centre (King's Fund) Subject Marketing

Author:: Jowett, Sandra and Development Centre (King's Fund)
Publication date:: 1996
Abstract:: This report has been written for practitioners who would like to consider how marketing, particularly in the context of the purchaser-provider system, might be relevant to their work. It seeks to clarify some of the issues around marketing and purchasing in a way that will be helpful to practitioners, and ...

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