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Every nurse's business : the role of marketing in service delivery

Schöpfer:

Jowett, Sandra and Development Centre (King's Fund)

Publication date:

1996

Abstract:

This report has been written for practitioners who would like to consider how marketing, particularly in the context of the purchaser-provider system, might be relevant to their work. It seeks to clarify some of the issues around marketing and purchasing in a way that will be helpful to practitioners, and ...